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 TVRD.org :: Where Ratings Users Talk |
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Research Data
Quantitative, qualitative and competitive information
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Whether diary, household tuning meter, peoplemeter, PPM, telephone, or internet surveys, "how many people are watching?" is the fundamental question.
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29 | 37 | ||||
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Each advertiser has a specific target that often goes beyond age and gender. This forum discusses various methods that are used to determine "what kind of people are seeing the commercial." Talk of "engagement" is welcome, too!
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5 | 5 | ||||
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Here's where users of services that track commerical content of television and other media discuss their vendor's content, customer service & support, bugs and suggest improvements.
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8 | 10 | ||||
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Research Specific Software
You can't get these packages at BestBuy. Groups, networks, stations and rep firms subscribe to these with multiple year contracts. Discuss the merits and shortcomings of each here
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If salespeople use it to generate avails with estimated quantitative ratings, it will be discussed here.
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8 | 12 | ||||
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Love it or hate it, sometimes you've got to have it. Discuss the software, customer service, bugs, and suggest improvements.
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4 | 4 | ||||
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With both tv and radio data flowing in every night, data has to be well managed.
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1 | 1 | ||||
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QualiTap has been used for more than 20 years. Discuss it here.
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1 | 1 | ||||
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Market Manager, then AdTel2K, now a web application "Market Advisor."
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Never | 0 | 0 | |||
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Other Tools of the Trade
Although not provided by media-specific vendors, we couldn't do our jobs without these. Share your best practices and horror stories with other research users here.
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Microsoft (and other alternatives) for databases, spreadsheets, charting, presentations, websites, etc.
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4 | 7 | ||||
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Computers, servers, networks, printers, projectors, handheld devices, etc.
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1 | 1 | ||||
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You can learn a lot from TV related periodicals, as well as other print, web, or email publications discussed here.
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3 | 4 | ||||
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Check here for some highly recommended websites that can provide you with valuable information.
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5 | 6 | ||||
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Professional Associations
Discuss what various groups (or those still forming) do or you wish they did.
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Up until a few years ago, TV Research Directors would annually gather at a conference held by TVB. What do they offer research users now?
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5 | 6 | ||||
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Cable is making major strides in research, but as they look back, DBS providers are gaining. What does the CAB offer them?
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2 | 2 | ||||
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Satellite radio, heavy spot loads and consoldation of ownership are all impacting the original electronic media.
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1 | 1 | ||||
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Proving that the giant organization does care about research, the NAB has put together COLTAM. Talk about NAB's role here.
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3 | 4 | ||||
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Years in the making, this loosely organized group is trying to certify research professionals and encourages academic support and programs.
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1 | 3 | ||||
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Like the Fox-sponsored "Don't Count Us Out" and Nielsen's answer "Everybody Counts.TV"
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2 | 2 | ||||
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Other
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163 | 170 | |||||
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9 | 9 | |||||
| What's Going On? | |
Currently Active Users: 6 (0 members and 6 guests)
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Most users ever online was 43, 03-01-2009 at 11:41 AM.
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TVRD.org :: Where Ratings Users Talk Statistics
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Threads: 1,023,
Posts: 1,071,
Members: 105
Welcome to our newest member, TG Public Image
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