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Starch Magazine Readership Info Accelerated |
Jul 16, 2009 - 9:55 AM - by TVRD Admin
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MRI Speeds Up Magazine Ratings
http://www.mediapost.com/publication...art_aid=109870
The magazine business may get a much-needed shot in the arm from the announcement that Mediamark Research & Intelligence will start delivering its issue-specific magazine ratings anywhere from two to six weeks earlier, depending on the publishing schedule of the magazine.
In a media marketplace which values speed in measuring and managing ad campaigns, this could boost magazines' ability to compete with online media, which has led the way in (rapid) measurability. According to MRI, issue-specific audience data for weekly magazines will now be available six weeks after publication, two weeks earlier than previously. Likewise, audience data for biweeklies will be reported within eight weeks, down from 10; monthlies will be available within nine weeks, down from 12; and bimonthlies will be available within 12 weeks, down from 18.
MRI's issue-specific audience data are based on weekly online... [Read More]
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0 Replies | 395 Views
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Interpublic: More Cuts in Media Services & Reports |
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Jul 13, 2009 - 1:22 PM - by TVRD Admin
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Costly Decision: Interpublic Scraps Media Inflation Index
Joe Mandese, Jul 13, 2009 09:30 AM
http://www.mediapost.com/publication...art_aid=109625
After more than three decades of providing the ad industry with estimates and projections for advertising cost inflation among the major media, Interpublic is phasing the service out as part of a broader restructuring of its ad forecasting and modeling effort.
While less well known than the semi-annual advertising volume forecasts it releases, the media price inflation index has been a key resource for a wide variety of industry stakeholders, including agencies, media vendors, Wall Street, economists and the academic world. The index, the last of which was published in September 2008, was produced by now retired Interpublic Director of Forecasting Bob Coen, and published each year by the American Association of Advertising Agencies.
On Friday, on the eve of this morning's release of Interpublic's revised advertising forecast, Brian... [Read More]
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0 Replies | 303 Views
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